players united
Players United is a sports management and marketing company with a focus and expertise in commercially optimizing the potential of soccer for its clients. Our company services include player management, sponsorship/sports marketing consultancy, project & event management, celebrity matches, representation negotiation and networking on behalf of our clients.
Founders
Players United is founded by former soccer stars Rob Witschge, now assistant coach of the Dutch National Team, John van den Brom, now director of the Ajax Youth Academy and by Guido Albers, ‘Mister Footvolley’ and previously successful with Sport Office, and Edo Boonstoppel, former Sponsor Manager at Adidas and the Royal Dutch Football Federation and founder of Navigator Sports.
Playing style
The partners of Players United have been influenced by soccer from an early age.
Rob Witschge and John van den Brom have experienced the impact of soccer whilst playing for top clubs like Ajax, Feyenoord and the Dutch National Team. Guido Albers and Edo Boonstoppel have experienced the power of soccer whilst working in the business of soccer for the past 15 years as well as watching the world’s greatest games around the globe and playing recreational every week.
These experiences shape the playing style of Players United:
- Attack and go for goal
- Reliable and solid
- Experienced yet eager
- Competitors can compete but with respect for one another and the game itself
- Striving to be the best
- Winning counts - but it is not everything
- Leadership in an organisation can come from both the front and the back
- Being a champion today does not guarantee being a champion tomorrow
- Different ‘teams’ need different game plans
- Relationships matter
- Fully committed